Na Deuk-won, who owns a school in Seoul that trains back-scrubbers and bathhouse masseuses, says enrollment has jumped 50 percent this year, to 180 students, because of a sudden influx of university graduates and laid-off office workers.
“Even in a recession, people need their back scrubbed,” Mr. Na said.
That's exactly right. Even in a recession, people need their back scrubbed.
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